Why does direct mail marketing work?

Why does direct mail marketing work?

Direct mail marketing puts your branded materials directly into the homes of people who are statistically most likely to respond positively to them. Unlike annoying pop-up ads, TV ads that people skip through, or a billboard you pass on the highway; direct mail puts a physical object in your potential clients’ homes. They look it over, decide if it is useful and in most cases usually ends up on the counter, table, or fridge for days, weeks or longer as a reminder for them.

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