Frequently Asked Questions | One to One Mailing


You’ve Got Questions. One To One Mailing has the Answers

Our focus, and heck, our passion, is building a plan that works for your company. Maybe it includes targeting potential customers using unaddressed or addressed ad mail. Or let’s say mail and email together with customized landing pages? And add in tracking so you can easily see how the campaign is going.

How do I get Started?2021-01-08T10:19:32+00:00

If you are interested in learning more about One To One Mailing direct mail programs or would like to get started simply give us a call at 1-780-306-4110.

How does direct mail integrate new technology and marketing developments?2020-01-06T11:10:43+00:00

Direct mail has evolved with technology. It is now more targeted and integrated with digital media than ever before. Direct mail can be used to redirect people to websites, landing pages, social media accounts, and other digital properties either by posting an address or through the use of a QR code. When a user scans the QR code with their smartphone, it takes them directly to the web address that you designate.

Why is direct mail marketing still relevant?2020-01-06T11:10:06+00:00

Direct mail has been around for a long time. It outlasted the emergence of radio, television, the Internet, and now social media. Direct mail has survived and thrived for one reason – it works. Believe it or not, today there are still individuals and businesses that are not online (or not online as much as you). This is why even Google, a name synonymous with silicone valley, often uses direct mail to reach new potential clients.

Why does direct mail marketing work?2019-10-16T10:07:53+00:00

Direct mail marketing puts your branded materials directly into the homes of people who are statistically most likely to respond positively to them. Unlike annoying pop-up ads, TV ads that people skip through, or a billboard you pass on the highway; direct mail puts a physical object in your potential clients’ homes. They look it over, decide if it is useful and in most cases usually ends up on the counter, table, or fridge for days, weeks or longer as a reminder for them.

Does direct mail marketing work?2019-10-16T09:45:42+00:00

Absolutely. If direct mail marketing didn’t work it wouldn’t be so popular, but the best way to answer this question is to throw some questions back at you. Have you ever received direct mail marketing materials? Did you pick them up? Look at them? Decide if you wanted them or not? Even if you decided that you didn’t care about the materials you still took the time to pick them up, hold them, flip through them, and maybe even keep a few.  We are willing to bet that on more than one occasion direct mail even influenced your purchasing decision.

How does direct mail marketing work?2019-10-16T09:51:51+00:00

Your direct mail marketing partner will work with your business to determine the most effective materials to send to a specific group of people. Choosing who receives your direct mail materials is as important as the materials themselves. Thankfully, modern technology and techniques mean that direct mail marketing is more targeted than ever before. Building a targeted and effective mailing list is half the battle. The recipe for direct mail success also includes these important ingredients:

  • A great product
  • Captivating copy
  • Professional graphics
  • A discount that’s too good to resist
How can you reduce costs when mailing?2019-10-16T09:49:34+00:00

Cleaning your list, presorting your mail and designing your mail piece effectively, are all effective ways to reduce the costs of sending direct mail.

Can you clean our mailing list that includes duplicate and similar addresses?2020-01-06T11:08:16+00:00

Yes, we would run a merge/purge on addresses that appear more than once and then we validate and correct the same addresses. Combining both of these data processing services leaves you with an accurate, clean list so you don’t waste money mailing duplicate records.

Can you mail to the US and or other non Canadian addresses?2019-10-16T09:43:21+00:00

Yes. One To One Mailing specializes in all local, national and international mail.

What is the best direct mail marketing strategy for what my company wants to achieve?2019-12-13T05:52:26+00:00

Each direct mail marketing campaign is different. One To One Mailing has a wide variety of direct mailing solutions, and our experienced staff will consult with you on tailoring a direct mailing method that will best accomplish your individual marketing goals.

What direct mail marketing services does One To One Mailing offer?2019-12-13T05:51:19+00:00

One To One Mailing is a full service provider and direct mail marketing company. We can oversee your direct mailing campaign from beginning to end. With our extremely experienced production staff we can help you with design requirements, print, production and final post office delivery. Our production flow includes data management, content insertion, direct addressing and more.

How can direct marketing via mail help my business?2019-10-16T09:46:33+00:00

Direct mail marketing delivers advertising, marketing, sales, and company information directly to both your customers and prospects doors. You control the target, specific messaging and collateral directed to your market. With proper data management, you can easily measure your conversion rates.

What is Direct Mail?2019-10-16T10:05:14+00:00

Direct Mail is marketing a product, service, company, or special offer via a promotion delivered directly to the individual, a prospective customer.

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