Does direct mail marketing work?
Absolutely. If direct mail marketing didn’t work it wouldn’t be so popular, but the best way to answer this question is to throw some questions back at you.
• Have you ever received direct mail marketing materials?
• Did you pick them up?
• Look at them?
• Decide if you wanted them or not?
Even if you decided that you didn’t care about the materials you still took the time to pick them up, hold them, flip through them, and maybe even keep a few. We are willing to bet that on more than one occasion direct mail even influenced your purchasing decision.