How does direct mail integrate with marketing and new technologies? ⋆ One To One Mailing

How does direct mail integrate with marketing and new technologies?

Direct mail has evolved with technology. It is now more targeted and integrated with digital media than ever before. Direct mail can be used to redirect people to websites, landing pages, social media accounts, and other digital properties either by posting an address or through the use of a QR code. When a user scans the QR code with their smartphone, it takes them directly to the web address that you designate.

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