Why is direct mail marketing still relevant? ⋆ One To One Mailing

Why is direct mail marketing still relevant?

Direct mail has been around for a long time. It outlasted the emergence of radio, television, the Internet, and now social media. Direct mail has survived and thrived for one reason – it works. Believe it or not, today there are still individuals and businesses that are not online (or not online as much as you). This is why even Google, a name synonymous with silicone valley, often uses direct mail to reach new potential clients.

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